Payzer offered a B2B payments platform that helped businesses manage invoices, collections, and supplier payments with integrated financing options. The product was well-built with features like automated reconciliation and early payment discounts. The company raised venture funding and targeted mid-market companies.
Company Data
- Founded: ~2015
- Failed: ~2018
B2B payments are incredibly sticky. Companies have deeply embedded processes, long-standing banking relationships, and ERP integrations that make switching payment providers extremely painful. The "better interface" that Payzer offered wasn't worth the switching cost for most businesses. Accounts payable departments are risk-averse and slow to change—the exact opposite of consumer app adoption.
Key Lesson
B2B payments have extreme switching costs. A better UI isn't enough—you need a 10x improvement (like reducing costs by 50%+ or automating 90% of manual work) to overcome institutional inertia.